Silver Wellbeing – Promoting Silver Tourism through valorization of MED-diet and wellbeing routes in the cross border area

Silver Wellbeing project aims to create and promote a touristic offer mainly addressed to “silver” public (over 65), that brings together territorial valorization and promotion with the Mediterranean diet and a correct and healthy lifestyle.

By adopting the Mediterranean diet and lifestyle (an Intangible Cultural Heritage of Humanity as recognized by UNESCO), the Silver Wellbeing project will exploit the silver tourism as an asset of growth for the cross-border region, and will promote the benefits of healthy and sustainable life to silver tourists. The latter will have the opportunity to experience unique moments of vacations, combining cultural and artistic interests with those of their wellbeing.

Polyclinic of Bari is the lead beneficiary of this project in cooperation with the University of Bari Aldo Moro, University of Ioannina, IMBBR-BR  Foundation for Research and Technology and Innopolis Centre for innovation and culture. Partners will be supported by two associated partners, Puglia Region, Economical Department of Culture, Tourism and Territory, and the General Hospital of Filiates.