Kick-off meeting of Silver Wellbeing project: promoting Silver Tourism through the MED-diet and wellbeing routes

The kick off meeting of the project Silver Wellbeing – Promoting Silver Tourism through the valorization of MED-diet and wellbeing routes in the cooperation area -, co-funded for 892.000,00 euro by the Interreg V-A Greece–Italy Programme 2014-2020, was held on 12 and 13 September in Bari (Direzione Generale Policlinico di Bari).

Polyclinic of Bari is the lead beneficiary of this project in cooperation with the University of Bari Aldo Moro, University of Ioannina, IMBBR-BR  Foundation for Research and Technology and Innopolis Centre for innovation and culture. Partners will be supported by two associated partners, Puglia Region, Economical Department of Culture, Tourism and Territory, and the General Hospital of Filiates.

Silver Wellbeing, co-funded under the Priority Axis 2, Integrated Environmental Management, aims to create and promote a touristic offer mainly addressed to “silver” public (over 65), that brings together territorial valorization and promotion with the Mediterranean diet and a correct and healthy lifestyle. Main actions of the project include an Italian and Greek map of biodiversity and of food tradition heritage, as well as the definition and promotion of a touristic itineraries that endorse the wellbeing through the joint work of doctors, biologists, tour guides, tourism operators and local authorities.